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新闻 - MIXEDRINTERIORS PHASE II

07/10/2019

MIXEDRINTERIORS PHASE II Marioni is proceeding with the development of the Mixedrinteriors project, which is now in Phase II. The goal is the application of AR / VR solutions in the traditional sectors of furnishing-complement-objects, campers and boating - intended as a macro sector of the interior - to ensure distinctiveness and competitiveness. The application of AR / VR will take place in different ways (ie at different times in the life cycle) depending on the sectors, favoring the first or second technology in relation to the specificities of the process and the actual benefits it can bring and intervene in the phases design, communication, sales and after-sales, central to the Made in Italy sectors. The project will show both the horizontal applicability (supporting the connection between different steps in the life cycle) and the vertical one (ad hoc sectoral applications for the efficiency of specific sector processes) of these technologies. The MixedRinteriors partnership sees the presence of a group of intersectoral industrial realities: Richard Ginori, leader, for tableware sector, Savio Firmino and Marioni for the home furnishing sector, SEA camper for the relative sector as regards to the interiors , 7Stars for the design and construction of interiors in the nautical field. There is a technological partner, Mediacross, specialized in the development and application of innovative technologies such as VR and AR in various contexts, which will actively collaborate with the two ORs - University of Florence with the Department of Architecture - DIDA - for the relevant competences of design, interface design and technological integration and University of Siena with the Department of Social, Political and Cognitive Sciences - DISPOC for the competences related to the VR and AR system and to the market.