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新闻 - MONACO YACHT SHOW 2019

30/09/2019

MONACO YACHT SHOW 2019 Today it attracts over 125 superyachts with an average length closer to 50 metres, of which around 42 are new launches making their worldwide debut. The average value of the yachts on display is now a staggering €27 million. This is a far cry from the very first edition of MYS in 1991, when there were just 32 yachts moored in Port Hercules averaging 31 metres in length. This year’s fleet will feature larger superyachts compared with 2018. The largest luxury vessel will be 107 metres in length. 21 units will exceed 60 metres with an average size of 75m! It is hard to overestimate the importance and prestige of MYS as a barometer that measures the state of the large yacht industry. When business is booming, there is a tremendous vibe among the yacht brokers and builders walking the dock. But in a sector still adapting to the aspirations of younger buyers and charterers, continued prosperity is not guaranteed and there is no room for complacency. As a proactive industry player, MYS is embracing change by adopting development strategies that deliberately target the emerging superyacht clientele. Already filled to capacity each year and occupying much of Port Hercules, there is little or no opportunity for physical growth in Monaco. Instead, the show organisers are focusing on delivering the best platform for business and the most efficient solutions for exhibitors to liaise with clients. One area of improvement, for example, has been optimising the layout into thematic zones to provide more fluid circulation around the quays and tents, and allow visitors to concentrate on their own sectors of interest. The temptation for any show aimed at end-users is to spread the net as wide as possible and be all things to all people, but MYS is taking the opposite tack by prioritising a specific visitor profile. Positive feedback from exhibitors and partners following MYS 2018 suggests this strategy is already having an impact. The slight drop in overall attendance (2% in 2018 down on 2017) reflects the drive towards lower densities around the port, which results in a more rewarding experience for prospective clients. Indeed, brokers and builders spoke of a higher number of visitors seriously intending to buy or charter.